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A computational creativity layer.

Trigger merges the great social cognitive theories of the last century with contextual social data to unveil how users express themselves, imitate others, and seek belonging on social media.

Why did my last reel underperform?

The hook opens with context instead of tension. Your outliers all break a belief in the first line. Peers that led with the claim held 2.1× longer.

6.2× 1.1× 0.4×
Strong signal

Every answer reads your world first — your own posts, the peers you race against, and your niche.

Your account
@your.studio
Inspirations 4
@lore.dump @purewavehq @trendtide @studio.mach
belonging · the group spark of joy · the bike

Two friends, a beach, an orange bike laid down. The group reads as belonging; the bike is the spark of joy, and the stillness holds a viewer three seconds.

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Analyze a post

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Profile summary

What to post next

Performance

Nine deep tools, armed from the chat bar. Each answer dissected across hook, topic, format, script and reward.

One chat. The whole craft.

Every answer is grounded in your own posts, your inspirations and the behavioral record, with the evidence pinned underneath.

It knows who you are.

Your account at the center, the profiles you race against around it. Context isn’t a setting. It’s the first thing every answer reads.

It reads the picture itself.

Not likes and comments, but what’s actually in the frame, what it promises, and why a stranger would stay.

Nine deep tools, one bar.

Dissect a post, generate hooks, compare your outliers against the cohort, armed from the composer, answered in the chat.

memory cue · the roadhouse
hold · golden hour
spark of joy · mid-laugh
memory cue · the play kitchen
belonging · the embrace
belonging · the table
curiosity · the fair
status · the car
belonging · the stands
memory cue · the taverna
self reward · the pets
spark of joy · full bloom
curiosity · the wheel
Self Relatability Social

We don’t count likes.
We read people.

Every post is read the way a person reads it: who’s in the frame, what it promises, why anyone would stay.

Behavior never changes.

Platforms come and go; the mind that scrolls them doesn’t. Trigger is trained on a century of behavioral and cognitive science, operationalized against a living corpus of organic content.

Used by the best experts in organic media.

Deborah Ponturo
“Oh my God, so cool. I usually take hours to do this.”
Deborah Ponturo, Social Media Manager, Serenis
Alessandro Orsini
“The first version was already 1000× better than any research I’ve ever done with ChatGPT.”
Alessandro Orsini, Social Media Manager, Learnn
Riccardo Pieranunzi
“Finally a social tool that makes sense.”
Riccardo Pieranunzi, Content & Media Director
Tommaso Tedesco
“This tool feels like a human who has been working in the field for years.”
Tommaso Tedesco, Head of Content, Scuolazoo
Vincenzo Aprile
“Strong insights, clear reporting. It actually shaped our strategy and the next steps to success.”
Vincenzo Aprile, Global Social Media Strategist, N26