The cognitive layer of content.
Behavioral and cognitive frameworks combined with contextual analysis
for top-performing social media strategies.
The cognitive layer of content.
Behavioral and cognitive frameworks combined with contextual analysis
for top-performing social media strategies.
"This tool feels like a human who has been working in the field for years"

Tommaso Tedesco Head of content @ Scuolazoo
"Strong insights, clear reporting, and great follow-up support. It actually helped to support our strategy and our next steps to success."

Vincenzo Aprile Global Social Media Strategist @N26
"Finally a social tool that makes sense"

Riccardo Pieranunzi Media director @ Prevenzione a Tavola
"Oh my God, so cool. I usually take hours to do this.”
Deborah Ponturo Social media manger @ Serenis
"This tool feels like a human who has been working in the field for years"

Tommaso Tedesco Head of content @ Scuolazoo
"Strong insights, clear reporting, and great follow-up support. It actually helped to support our strategy and our next steps to success."

Vincenzo Aprile Global Social Media Strategist @N26
"Finally a social tool that makes sense"

Riccardo Pieranunzi Media director @ Prevenzione a Tavola
"Oh my God, so cool. I usually take hours to do this.”
Deborah Ponturo Social media manger @ Serenis
"This tool feels like a human who has been working in the field for years"

Tommaso Tedesco Head of content @ Scuolazoo
"Strong insights, clear reporting, and great follow-up support. It actually helped to support our strategy and our next steps to success."

Vincenzo Aprile Global Social Media Strategist @N26
"Finally a social tool that makes sense"

Riccardo Pieranunzi Media director @ Prevenzione a Tavola
"Oh my God, so cool. I usually take hours to do this.”
Deborah Ponturo Social media manger @ Serenis
A tool that understands
why content works.
Behavior never changes. Trigger merges the great social cognitive theories of the last century with contextual social data to unveil how users express themselves, imitate others, and seek belonging on social media.















Automatically track topics, formats, hooks from your content and inspirations
We merge social media data with qualitative insights for each piece of content, making the understanding of why something worked (or not) way faster and scalable.


Creative correlations. Track the structure of every hook, format, and call to action.

Contextual Analytics. Study your past data to uncover what worked and why.

In-Depth Competitor Analysis. Analyze competitors to understand shared behavioral patterns.
Know what to post next using contextual analytics
We extract the meta structure of each content and we use each meta element to combine new content ideas, powered by your own data and your inspirations.


Automated reference collection, Gather your inspirations in one space. Trigger’s algorithm analyzes them.

Ideation Co-Pilot. Generate infinite ideas grounded in your inspirations, you context and your competitors.
Predict content performance at any point of your ideation
Work directly inside Trigger to get instand suggestions and improvements that are not driven by gut feelings, but by clustered and structured data


Contextual Feedback. Get context-aware suggestions to improve any content. From scripts to graphics to videos.

Performance Prediction. Forecast how any content will perform and understand why.

Script Co-Pilot. Analyze competitors to understand shared behavioral patterns.












