Content

Intelligence meets Content Strategy.
Behavioral and cognitive frameworks combined with contextual analysis
for top-performing social media strategies.

"Strong insights, clear reporting, and great follow-up support. It actually helped to support our strategy and our next steps to success."
Vincenzo Aprile Global Social Media Strategist @N26

"It's the first version and it's already 1000x better than any research I've ever done with chatGPT"
Alessandro Orsini Social Media Manager @ Learnn

"Finally a social tool that makes sense"
Riccardo Pieranunzi Media director @ Prevenzione a Tavola
"This tool feels like a human who has been working in the field for years"
Tommaso Tedesco Head of content @ Scuolazoo
“Oh my God, so cool. I usually take hours to do this.”
Deborah Ponturo Social media manger @ Serenis
done right

Meet the first tool that translates behavioral frameworks into the study of digital content.
And it works.
Behavior never changes. Trigger merges the great social cognitive theories of the last century with contextual social data to unveil how users express themselves, imitate others, and seek belonging on social media.

Built with leading social media and community managers.













The Past
Analytics through behavioral patterns.

Get all your references and inspirations in one place. Automatically detect why they worked and how to use them.

Endless content ideas on what to post next. Powered by your data, your competitors data, and your inspirations.

Want any feedback on your drafts, videos, carousels? Press a button and get constant an in-depth review on how to improve your drafts and why.

The Present
Researching, ideating with context and learning.

Automatically tracks each format, cta, hook, content structure, and get a clear understanding on what’s working.

Go through each piece of content and understand why things worked, and what to do next.

The Future
Predict, suggest, improve.

Automatically tracks each format, cta, hook, content structure, and get a clear understanding on what’s working.

Go through each piece of content and understand why things worked, and what to do next.

Ask any question about your data and create custom report in seconds.

Try the approach
Try one of our open tools or be on of the first to experience the full product.
Free for a limited time.
Free tool
In-depth profile analysis
Get a behavioral analysis on any Instagram profile.
→ Social Media Strategy
→ Hook analysis
→ Format analysis
Free tool
Trigger
Behavioral and cognitive frameworks combined with contextual analysis for top-performing social media strategies.
Free tool
Content Performance Tool
Anticipate results before you post. Gain insight into the future performance of your Instagram content through predictive behavioral analysis.
